“I help people and organizations build sustainable, values-driven systems for collective wellbeing.”
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SOS with Pam Brown
Weekly newsletter for activists and concerned citizens interested in connecting grassroots struggles to the social forces that shape them.
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Well Made
Build a profitable wellness business — without selling out your values. Actionable strategies for ethical growth, delivered to your inbox each week.
About Me
Hi, I’m Pam Brown — a writer, social scientist, and strategist focused on how social systems shape our wellbeing and our possibilities for collective liberation.
My background spans education, studio ownership, community organizing, and digital strategy — all grounded in a long-standing fascination with how people build power and how systems support (or undermine) true wellbeing.
That lens shaped everything I created at Align Brooklyn, the boutique wellness studio I co-founded, which grew into a thriving community without outside funding or compromising our values. It also shapes the writing I do today:
SOS, where I trace the forces driving global struggles and social movements
Well Made, where I help founders create ethical, sustainable systems for their businesses
My study of sociology, media and technology informs the way I think about these issues — from how narratives travel to how platforms and infrastructures organize power. Whether I’m writing about social justice, wellness, or the future of work, I’m always asking: What would it take to build systems that truly support collective flourishing?
Featured Writing
The Wellness Myth
The wellness industry tells us we can heal the world — if we just hustle harder, stay positive, and optimize everything.
But behind the clean aesthetics and personal branding lies a deeper issue: a system built on unpaid labor, racialized expectations, and individualism disguised as empowerment. The Wellness Myth is my forthcoming book about the real forces shaping the industry — and what it would take to build something better.
At the heart of the book is The Compass — a liberatory framework I use with wellness entrepreneurs to help them navigate business-building without replicating the harm we set out to heal.