“I want you to profit — and to flourish!”
Build a wellness business that sustains your life, reflects your values, and expands your impact.
Download my free guide:
3 Steps to Increase Revenue Without Sacrificing Your Values
Learn 3 key steps to grow your revenue while staying true to the values that brought you to this work.
The Wellness Industry Is Booming. So Why Are So Many of Us Barely Getting By?
We keep hearing it: wellness is a trillion-dollar industry. But most of us in the field — from front desk staff to holistic doctors to studio owners — aren’t seeing that abundance.
We’re underpaid, under-supported, and overextended. We worry that raising prices will push out the communities we care about most. But we can’t keep cutting costs. And the pressure to look like we’re thriving keeps rising.
What does it mean to “succeed” in an industry that’s growing — while most of its workers are barely holding on?
You shouldn’t have to choose between impact and income — or figure it all out alone.
Whether you’re refining your practice or building something big, these offers are designed to support your vision and sustain your life.
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Path to Flourish
A 12-week mentorship for wellness service providers who want to grow their revenue while staying rooted in their values.
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The Aligned Studio Blueprint
A high-touch, licensed business model for wellness founders ready to open or reimagine a purpose-led studio — with every system built in.
About Me
Hi, I’m Pam Brown — a strategist, educator, and longtime wellness entrepreneur who believes the future of business is inclusive, liberatory, and aligned with purpose.
I’ve spent over a decade as an activist, professor, studio owner, and digital strategist — always asking one core question:
What would it mean for businesses to bring real value into the world — to be liberatory, impactful, and designed so that their founders truly thrive?
That’s what I built at Align Brooklyn — a top-ranked boutique wellness studio that grew into a thriving digital business, without outside funding or selling out. Now, I help wellness founders design systems, strategy, and sales that align with their mission — and generate real results — using a values-led framework I call the Align to Flourish Method.
[More about my journey →]
Learn
The Wellness Myth
The wellness industry tells us we can heal the world — if we just hustle harder, stay positive, and optimize everything.
But behind the clean aesthetics and personal branding lies a deeper issue: a system built on unpaid labor, racialized expectations, and individualism disguised as empowerment. The Wellness Myth is my forthcoming book about the real forces shaping the industry — and what it would take to build something better.
At the heart of the book is The Compass — a liberatory framework I use with wellness entrepreneurs to help them navigate business-building without replicating the harm we set out to heal.
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Thoughts on Healing America as Black Owners of a Wellness Studio