Writer, Activist,
Well-preneur.
I want you to profit — and to flourish.
Yes, you can build a business that both profits and heals!
You shouldn’t have to choose between impact and income — or figure it all out alone.
Whether you’re refining your practice or building something big, these offers are designed to support your vision and sustain your life.
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Path to Flourish
A 12-week mentorship for wellness service providers who want to grow their revenue while staying rooted in their values.
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The Aligned Studio Blueprint
A high-touch, licensed business model for wellness founders ready to open or reimagine a purpose-led studio — with every system built in.
About Me
Hi, I’m Pam Brown — a strategist, educator, and longtime wellness entrepreneur who believes the future of business is inclusive, liberatory, and aligned with purpose.
I’ve spent over a decade as an activist, professor, writer and wellness studio owner — always asking one core question:
What would it mean for businesses to bring real value into the world — to be liberatory, impactful, and designed so that their founders truly thrive?
That’s what I built at Align Brooklyn — a top-ranked boutique wellness studio that grew into a thriving digital business, without outside funding or selling out. Now, I help wellness founders design systems, strategies, and sales processes that align with their mission — and generate real results — using a values-led framework I call the Align to Flourish Method.
[More about my journey →]
“I’m inspired to observe our social world toward taking action to improve it.”
Writing, Thinking & Dreaming
As a sociologist and expert in culture, media, race, and technology, I’ve spent my life investigating the structures that shape us — and imagining the systems we need to live well. My work explores the intersection of capitalism, wellness, white supremacy, and the digital world, always asking: what does liberation look like — not just politically, but operationally?
Featured Work
Find Me On Substack
On my Substack, I think aloud with readers about the moment we’re living in — from cancel culture and racial capitalism to content strategy and structural change. I use the space to explore liberatory ideas with nuance, courage, and care.
The Wellness Myth
The wellness industry tells us we can heal the world — if we just hustle harder, stay positive, and optimize everything.
But behind the clean aesthetics and personal branding lies a deeper issue: a system built on unpaid labor, racialized expectations, and individualism disguised as empowerment. The Wellness Myth is my forthcoming book about the real forces shaping the industry — and what it would take to build something better.
At the heart of the book is The Compass — a liberatory framework I use with wellness entrepreneurs to help them navigate business-building without replicating the harm we set out to heal.
My Activism
“I think it is healing behavior, to look at something so broken and see the possibility and wholeness in it.”
~ adrienne maree brown
My work began in the streets — first organizing against the Iraq War with African American Women United for Peace and Justice. Since then, I’ve stood on the frontlines of movements for racial, economic, and global justice — from Occupy Wall Street to Black Lives Matter.
As a host and producer on WBAI, I helped amplify the voices of activists, organizers, writers, and cultural workers fighting to transform the systems that shape our lives. Whether on air or on the ground, I’ve always been driven by one core belief: liberation is a collective practice — and it must be designed into everything we build.
That’s the lens I bring to my work today — whether I’m mentoring entrepreneurs, writing about capitalism, or reimagining wellness as a site of care and resistance.
Let’s Stay Connected
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