“I want you to profit — and to flourish!”
Build a wellness business that sustains your life, reflects your values, and expands your impact.
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Build a profitable, sustainable wellness business — without selling out your values.
Well Made is free newsletter for wellness service providers designing businesses that work for people and profit. Proven strategies for growth delivered to your inbox each week.
The Wellness Industry Is Booming. So Why Are So Many of Us Barely Getting By?
We keep hearing it: wellness is a trillion-dollar industry. But most of us in the field — from front desk staff to holistic doctors to studio owners — aren’t seeing that abundance.
We’re underpaid, under-supported, and overextended. We worry that raising prices will push out the communities we care about most. But we can’t keep cutting costs. And the pressure to look like we’re thriving keeps rising.
What does it mean to “succeed” in an industry that’s growing — while most of its workers are barely holding on?
You shouldn’t have to choose between impact and income — or figure it all out alone.
Whether you’re refining your practice or building something big, I can help you create a business that truly allows you to flourish.
Schedule a consultation!
In this 60-minute “Clarity and Strategy” session, we’ll take a real look at your business — what’s working, what’s not, and where you want to go. I’ll come prepared with insights based on your intake form, and I’ll give you everything I can to support you right then and there.
At the end, I’ll share ways we can work together — if that makes sense.
About Me
Hi, I’m Pam Brown — a strategist, educator, and longtime wellness entrepreneur who believes the future of business is inclusive, values-driven, and aligned with purpose.
I’ve spent over a decade as an activist, professor, studio owner, and digital strategist — always asking one core question:
What would it mean for businesses to bring real value into the world — to be principle-centered, impactful, and designed so that their founders truly flourish and thrive?
That’s what I built at Align Brooklyn — a top-ranked boutique wellness studio that grew without outside funding or selling out. Now, I help wellness founders design systems, strategy, and sales that align with their mission — and generate real results — using a values-led framework I call the Align to Flourish Method.
The Wellness Myth
The wellness industry tells us we can heal the world — if we just hustle harder, stay positive, and optimize everything.
But behind the clean aesthetics and personal branding lies a deeper issue: a system built on unpaid labor, racialized expectations, and individualism disguised as empowerment. The Wellness Myth is my forthcoming book about the real forces shaping the industry — and what it would take to build something better.
At the heart of the book is The Compass — a principle-centered framework I use with wellness entrepreneurs to help them navigate business-building without replicating the harm we set out to heal.
Sign up for my free newsletter!
Build a profitable, sustainable wellness business — without selling out your values.
A free newsletter for wellness service providers designing businesses that work for people and profit. Proven strategies for growth delivered to your inbox each week.